SMART PREP

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Brief: Create a full branding and style guide for SmartPrep Tutoring Services.

Client: SmartPrep Tutoring by James Langer

"SmartPrep offers both online and private tutoring and workshops, led by masterful instructors. They cater to any students from High school through to university level, and are always available to assist."

Primary Logo

Utilizing the classic mortarboard motif, set in two-tone to signify the relationship between student and tutor.
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Secondary Logo & Favicon

Stacking the logo for use in different media, and encapsulating the Mortarboard in a clean format.
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Icons Pack

A pack of icons created specifically for their website, but used in other cases as well.
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Colour Breakdown

The combination of blue and gold, with their tones, evoke a sense of truth, purity and success.
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Colour Usage

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Typeface Usage

A strong and bold, capitalized font, asserts a dominant and confident look
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